Sheba Dougherty

She Followed Her Passion

Being in the home care physical therapy field for the past 24 years, set the stage for Sheba Dougherty in her new growing business.  A complete departure from the home care field, but Sheba combined her obsession (since she was a little girl) of cleanliness and organization and how she learned to interact with her PT clients and feeling comfortable in their own setting and she created a new business two years ago — Shore Simplicity.  For Sheba, cleaning and organizing things is cathartic.  Whenever she feels anxious or frustrated, she would rip up a closet and start reorganizing.  At the age of 16 months, her parents told her that she would organize the shoes left in the front foyer by family and guests – pairing them and putting them in size order.

Organizing and interior design was always a passion of hers.  She believes that when you have efficiency in your home, it will save you time and money and give you a sense of calm.  She waited for her youngest to start school fulltime before launching this new business.  In the two years since launching, the number of services has grown, generally due to her clients requests.  She and her staff will organize closets, basements, attics, kitchens and garages.  Even if you think your house is neat, there is “hidden clutter” she says.

Her business took off and after organizing a client’s home, one client asked if she could help her decorate.  So she satisfied her second passion and she expanded her services to include interior design and staging a home in preparation to sell.  She had one client whose house was on the market for 9 weeks, she staged it, they retook the photos and the house sold in 2 days at the asking price!

That led her in to a packing and unpacking service.  When clients are getting ready to sell, Sheba and her team will pack up to declutter, stage the house and then arrive at the new home to unpack and organize.  She even has a carpenter on staff to customize closets and build needed cabinetry and built-ins.  And probably the most unique service she offers is “digital organizing.”  They will sort through all your digital photos and files from phones, laptops, hard drives, external drives, social media photos, old camera cards, etc and organize by date and subject.

Sheba works with several nonprofit organizations to donate her clients unwanted clothing, furniture and household items.  Among the organizations is 180 Turning Lives Around, House of Hope, No Paw Left Behind Animal Rescue and Amazing Mutts Rescue.

Sheba says that her motto for her business is, “The systems I put in place are sustainable and has to work specifically for that family.”  Her before and after pictures are amazing.



Just for Fun:

Q: Please tell us a little bit about your family.
I have been married for 14 years and am a mom to two boys and one girl, a 12 yr old, 10 yr old, 7 yr old and an 18 month old rescue dog.

Q: Please tell us about your current career. Thing you love most about what you do.
The thing I love the most is I am doing what I’m passionate about including using my creativity. It feels less like work that way.

Q: What is your favorite local restaurants and why?
Local Smoke in Red Bank because I would never cook it myself. And Proving Ground for the seafood and views.

Q: How long have you lived or worked in Middletown?
I am a Middletown native.  I grew up in Lincroft NJ and moved back here when my oldest was in pre k, 8 years ago.  I lived away for a few years but always intended to return to Middletown to raise my family here.

Q: Who is the most interesting person you’ve ever met?
If I had to pick one person, I would say my late Uncle. I only met him a handful of times since he lived abroad. He was an air force colonel by profession, but was a philanthropist and philosopher until the day he died at the age of 93.

Q: If you could travel anywhere in the world right now, where would it be and why?
African Safari with my family. We love travel, animals and being immersed in nature. But frankly we want to travel everywhere.

Q: What is one of your favorite movies? TV shows?
Movies- any classic horror/thriller. TV- This is Us, Schitts Creek

Q: What advice would you give to people?
Life is about spreading love, kindness, and good energy. We are all connected. The only thing that truly matters is how we make others feel – all creatures.

Q: What is something on your bucket list?
Travel to every national park with my family.

Q: What current or former local business makes you the most nostalgic about Middletown?
The old movie theater that used to be on Rt 35 and the former Friendlys on Rt 35.  I spent many hours in both places with friends as a teen.

Q: If you could choose anyone, with whom would you love to have lunch? Why?
Khalil Gibran to discuss the deepest philosophies of our existence

Q: What is your favorite thing or something unique about our community?
I always say Middletown is a huge town with a small town feel. It is close knit but with a lot of choice.

Q: What is something interesting that most people don’t know about you?
Having grown up in 2 cultures, I fantasize about spending some time living in all different areas of the world.

Q: What is the most beautiful place you have ever been?
Hard to choose. I have seen 49 states, parts of central America and Europe. The Grand Tetons are high on my list but the vast beauty in America is hard to rate in order.

Q: Who inspires you to be better?
My 3 children, hands down.

Q: Finally, what 3 words or phrases come to mind when you think of the word HOME?
Home for me is a higher power guiding me, while living my life surrounded by love shared with family and friends.